Jersey Road Talent

Director of Marketing

Job Description

Join one of the most recognisable names in U.S. sports betting as they prepare for a major product push across new states. Backed by a top-tier brand and built for scale, this role owns full-funnel strategy and team growth in a performance-driven environment.

Responsibility

  • Lead GTM strategy for new state launches and national campaigns
  • Oversee paid media, affiliates, CRM, and acquisition pipelines
  • Hire, coach, and manage a team of high-performance marketers
  • Own growth KPIs across acquisition, retention, and CLTV
  • Report directly to founders and executive leadership

Requirement

  • 7+ years in digital or growth marketing, ideally in sports betting or gaming
  • Proven experience managing large budgets and marketing teams
  • Deep knowledge of customer funnels and attribution
  • Hands-on with MarTech tools and analytics
  • Comfortable in a data-first, high-pressure environment

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